Social Media Advertising
What you'll learn
Understand the basics of social media advertising and its importance.
Learn about different social media platforms and their advertising features.
Develop strategies for creating effective social media ad campaigns.
Create and manage ad campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Understand targeting options and how to reach specific audiences.
Use ad creatives effectively, including images, videos, and copy.
Analyze ad performance and optimize campaigns for better results.
Develop a comprehensive social media advertising strategy.
Introduction to SEO
What you'll learn
Understand the basics of how search engines work.
Learn key SEO concepts and terminology.
Conduct keyword research and implement keyword strategies.
Optimize website content for search engines.
Improve website structure and on-page SEO elements.
Understand the role of backlinks and off-page SEO.
Use SEO tools and analytics to measure and improve performance.
Develop and execute an SEO strategy.
